Most books on organizations are written for people hoping to find the secret key to gaining market share, beating competition and increasing profits. They offer advice on how to better play the game of success within the current management paradigm.
“Reinventing Organizations” comes from a different place. It is written for people (founders of organizations, leaders, coaches, and advisors) who sense that something is broken in the way we run organizations today and who feel deeply that more must be possible… but wonder how to do it.
Reinventing Organizations takes a sweeping evolutionary and historical view. It explains how every time humanity has shifted to a new stage of consciousness, it has also invented a radically more productive organizational model. Could we be facing another critical juncture today? Could we be about to make such a leap again?
The book is a positive outlier in the book publishing world, and how the book became successful might be, in itself, a sign of new times. It was self-published with no PR, no marketing budget, and no reviews. Its underground success has been entirely propelled by readers’ enthusiastic word-of-mouth, one conversation at a time. Close to 300.000 copies have been sold already, with translations to more than 20 languages published or underway (often initiated or even generously financed by passionate readers).