India is at the start of a sustainability movement. It will need an army of well- informed, articulate, participative and motivated citizens to translate the start into a definitive momentum. It also needs business leaders, executives, entrepreneurs to believe that sustainability has significant rewards in the medium to long run.
There is buzz today of green products, green energy, sustainable ecology. But buzz is not enough to transform India into a hyper-active sustainability force. It needs a responsible and dynamic media to play a major role.
SustainabilityNext is India’s unique four-year old platform that advocates the power of responsible business in mitigating social and ecological challenges.
It promotes the belief that India can achieve a fine balance between growth and development and business has an important role to play in it.
It also promotes the belief that India has the capability to reverse its ecological footprint to 1970 levels by 2030.
The SN team has published more than 50 issues of the monthly e-magazine with varying readership between 25,000 and 50,000 for each issue.
From October 2017, it will be a fortnightly with a fresh look.
Efforts are on to take the readership to 100,000 by end of 2018 and to a million by 2020.
SN has a small team but works through a collaborative and partnership model with leading players in the ecosystem.
It aspires to have a good blend of original, peer-to- peer and curated content that is meant to educate, enlighten, inspire and transform entrepreneurs, executives and graduate students with the hope that they go on to make a positive impact.
Future focus – Promote collaboration for solutions
Despite many strides, India’s efforts in effective and lasting problem-solving through innovative products and solutions are hampered a by weak collaborative ecosystem. This is despite the existence of several institutions that enjoy global reputation for their work. Even departments within an institution rarely collaborate or work jointly.
SustainabilityNext plans to engage with leaders in the field to promote collaboration through multi-disciplinary workshops, roundtables, conclaves among others.
SN currently has three eminent people in its editorial board.
Pradeep Kashyap – Founder & CEO, MART
Madan Padaki CEO – Head Held High
Vasanthi Srinivasan Faculty – IIM Bangalore
Plans are on to increase it to 10 by March 2018
SN thanks Kris Gopalakrishnan and S D Shibulal, cofounders of Infosys Ltd, for supporting this initiative through generous grant funding.
SN is a for-profit social enterprise. Since it runs a knowledge/education/media platform, it will continue to depend on grant funding and corporate sponsorships while efforts are on to raise revenue through other non-subscription- based activities.
It has so far organized four conclaves in collaboration with IIM Bangalore. More are planned for 2018.
What’s in it for Corporate Sponsors?
a. High visibility as a responsible business which helps the brand and attracts more engaged talent
b. Space in the magazine for articles by its leaders
c. Advertorial at discounted rates in special sectoral reports/issues
d. Free consulting on how to maximize branding from sustainability outcomes
e. Listing of logos and names of corporate sponsors and individual sponsors on www.sustainabilitynext.in
Come let’s make India an ecologically richer and humane nation!
Benedict is also the CEO, Bangalore Business Literature Festival www.bangalorebizlitfest.org
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