Large scale distress among Indian farmers resulting in hundreds of them committing suicides each year is blamed primarily on their fi nancial plight. A closer look into why they get into such a situation, Prof. Anil K. Gupta reveals in his book ‘Grassroots Innovation: Minds on the Margin are not Marginal Minds’, is because they are not aware, or they have not been made aware of native and frugal solutions that already exist in India.