Grundfos Pumps India Pvt. Ltd and NDTV announced the launch of ‘Mission Energy’, a campaign to create awareness about the importance of saving energy and to provide ideas to conserve energy. The campaign aims to draw attention to the power of individuals in creating a cleaner and greener future. Mission Energy is supported by AEEE as Energy Efficiency Partner and CII as Knowledge Partner.
In order to meet India’s growing energy demand, it is important to not only increase electricitygenerating capacity, preferably through renewable sources but also use energy efficiently. Energy conservation and energy generation go hand in hand. In fact energy conservation is less expensive than energy generation. In the light of this, Mission Energy will actively engage with the country’s leading experts, policy makers, conservationists, leading industry voices and NGOs to highlight the growing requirement for energy efficiency in India. The campaign will also reach out to the general public to create awareness on how, at an individual level too, one can contribute towards energy conservation.
