Adopting Sustainable Business Strategy Not Enough


Frugal Value – Designing Business for a Crowded Planet, by Carina Millstone, Routledge, 2017, contests the notion that companies can rise to the great challenges of our time by adopting so-called ‘sustainable business’ practices. Instead, the acute ecological crisis requires an all-round rethink of what business does, and how it does it. This book explores what business responsibility looks like today, and how it could be put into practice through far-reaching changes to companies, ranging from new approaches to product design and business models to reconfiguration of operations and innovative ownership structures.

Frugal Value provides practitioners and scholars with the perspective and tools they need to design companies that help drive the socio-economic changes so urgently required for a sustainable and just world.

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