Rainforest Alliance will launch a direct-to-consumer activation at the start of the Follow the Frog(#FollowTheFrog) campaign to deliver value to collaborating companies, individuals and the Rainforest Alliance, and also to engage consumers in our 30th anniversary celebration. During the Follow the Frog campaign (January 30-February 12) it will invite citizens everywhere to join the 30-day sustainability challenge – representing one day for each of their 30 years of impact – in which they will receive a step-by-step guide and tips on how to “follow the frog” to live a more sustainable life. Citizens register for free and, over 30 days, receive 10 emails each with three simple steps and inspiring ideas.
As an added incentive, each participant will be entered into a drawing for a chance to win a basket of Rainforest Alliance Certified™ goodies, which will be supplied by collaborating companies. Companies participating in Follow the Frog campaign will be spotlighted on a dedicated Follow the Frog page on the Rainforest Alliance website (http://www.rainforest-alliance.org/followthefrog) and in a blog promoting the Follow the Frog company campaigns, and each of the emails to consumers will link to this content. We will also tweet and retweet and leverage social media portals.
There’s no time like the present for citizens to reduce their carbon footprint, help protect the world’s forests and support thriving communities. We know forests are our best defense against climate change and everyone can be a part of mitigating deforestation. Follow the Frog helps them know how to take action. Companies can learn more and access downloadable graphics here: http://www.rainforest-alliance.org/business/marketing/FollowTheFrog. Website: www.rainforest-alliance.org