FlipKart Partners with WWF India to Cut its Plastic Footprint

plastic waste in ocean
Image credit - The Guardian

FlipKart collaborated with WWF India under the Un-Plastic Collective (UPC) – a voluntary, multi-stakeholder initiative, to drive corporate action toward solutions on plastic leakage. The aim was to unlock barriers to circularity and create new business models to transform the plastic packaging sector by amplifying the collective voice of multiple stakeholders across the value chain.

The case study (https://bit.ly/3IS0pim) shows the FlipKart’s immense journey and what it has been able to achieve. It is worth a read by not only e-commerce firms by anyone who is looking for learnings on what goes into the transformation and transition process.

The foreword of the case study makes a telling statement on how India generates 9.46 million tons of plastic waste annually, of which 40% remains uncollected; 43% is used for packaging, most of it is single-use. Packaging uses 40% of all plastic produced—but the average “working life” of a plastic bag is only 15 minutes—resulting in massive resource and energy loss. This exposes companies with large quantities of plastic in their supply chains to material and reputational risk, but also presents them the opportunity to innovate and close the loop on plastic production, by introducing more sustainable options into customer chains.

The foreword further states: “Building a responsible value chain is an extensive, complex, and challenging task, and must take centre stage in decision-making. Flipkart’s ambition is to use the strength of its platform to do good for people and the planet. With that in mind, we knew we wanted an approach to creating long-term value for our communities by incorporating environmental, social and governance aspects of doing business.”


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