The International Centre for Clean Water and IIT Madras have teamed up with popular classical singer Bombay Jayashri to launch Rivers of India. The video is to promote awareness and a sense of wonder towards Indian rivers.
This music video is based on the names of 51 rivers of India to bring awareness of water conservation and importance of this valuable resource. The video was released in April 2021.
Rivers Of India is a global collaboration featuring Bombay Jayashri and her family. It was composed and conceptualized by IIT alumni, Kanniks Kannikeswaran.